Canonical tag errors: how to find and fix them
Canonicals pointing to redirects, errors or noindex pages, multiple canonicals and missing ones. How to audit rel=canonical across a site and fix what's broken.
How to check Core Web Vitals for every page on your site
PageSpeed Insights tests one URL at a time. How to audit LCP, INP and CLS across a whole site with real-user CrUX data, and what to fix first.
Custom extraction for SEO: 8 things to pull from every page
Use CSS selectors and regex to extract prices, authors, dates, analytics tags and schema fields from every page, then flag pages with custom rules.
How to find duplicate and near-duplicate content on your site
Exact and near-duplicate pages, duplicate titles and descriptions. How to find them across a site and when to redirect, canonicalise or rewrite.
Hreflang errors: the 5 most common mistakes and how to fix them
Invalid codes, missing return links, non-indexable alternates, no self-reference, no x-default. How to find and fix the hreflang errors that break SEO.
HTTPS and mixed content: how to find and fix insecure pages
Pages still on HTTP, HTTP that doesn't redirect, and images or scripts loaded insecurely on HTTPS pages. How to find them across a site and fix them.
Image SEO audit: missing alt text and broken images
How to find images without alt text and images that fail to load across a whole site, write alt text that helps, and handle decorative images correctly.
Internal linking audit: click depth, weak pages and dead ends
How to audit internal links across a site: pages buried too deep, pages with one link, dead ends, internal nofollow and broken links.
Log file analysis for SEO: see what Googlebot really crawls
Server logs show every request Googlebot actually makes. How to verify real Googlebot, find crawl errors and wasted crawls, and spot pages Google never visits.
Noindex vs robots.txt: which to use, and the mistakes that hide pages
Robots.txt controls crawling; noindex controls indexing. How each works, why combining them backfires, and how to find pages hidden or exposed by mistake.