Orphan pages: how to find them and what to do with them
Orphan pages have no internal links pointing to them, so users and crawlers struggle to find them. How to find them with sitemaps, Search Console and logs.
Redirect chains: how to find and fix them
What redirect chains and loops are, why they slow crawling and users down, and how to find and fix every one on your site in a single pass.
Site migration SEO checklist: crawl before, during and after launch
A site migration checklist built around crawls: benchmark the old site, test redirects, check the new site before launch, catch regressions after.
Structured data errors: how to find and fix them across a site
Broken JSON-LD and missing required properties cost rich results. How to audit schema markup across every page, not one URL at a time, and fix it.
Title tag and meta description audit: find and fix every problem
Missing, duplicate, too long or too short: how to audit titles, meta descriptions and H1s across a site, and rewrite the ones that cost clicks.
XML sitemap audit: what to check and how to fix it
Sitemaps full of redirects, errors and noindex pages lose Google's trust. How to audit XML sitemaps against a crawl and keep only indexable URLs.
JavaScript SEO: raw vs rendered HTML, and what to fix
Titles, canonicals, links or content that only appear after JavaScript runs are invisible to many crawlers. How to compare raw and rendered HTML.
Striking distance keywords: how to find your page-two wins
Page-two rankings get almost no clicks but are often the cheapest wins. How to find them with Search Console and a crawl, and what to fix first.